Lithiumpr measures public relations results with a PR Value methodology: every story, interview and creator post is logged with its outlet, its reach and what that space would have cost as advertising. The brand sees in a single report how much coverage it earned, in which outlets, how many people it reached and what it is worth. With this method, in 16 years in Mexico we have documented more than MXN 229 million in coverage value for our clients.
What is PR Value?
It is a way of putting a peso figure on the coverage a brand earns without paying for it: press stories, radio and TV mentions, and organic creator content. It is calculated from the space or airtime the mention takes and what that space costs at advertising rates, adjusted for the outlet’s reach.
Why isn’t counting stories enough?
Because ten stories in outlets your customers do not read are worth less than one in the right outlet. A good report answers three questions: where you appeared, who you reached and whether the message was the one you wanted. The number of stories only answers the first.
What does a Lithiumpr monthly report include?
- Every placement with its outlet, date, link and reach.
- Media coverage value and creator value, separately and combined.
- Which key messages appeared and which did not.
- Next month’s commitments and what was learned from the previous one.
What results have been measured this way?
- RCD Hotels: since 2021, 4,447 earned placements and more than MXN 171 million in coverage value.
- Banco Inmobiliario Mexicano: 1,479 earned placements in business and finance media.
- Cometa: in 2024, 79 placements and more than MXN 3.5 million in coverage value.
- Total documented: more than 6,200 earned placements and more than 1.8 billion in reach.
What are the limits of PR Value?
It does not measure sales directly and does not replace other metrics. That is why we pair it with indicators the brand already tracks, such as site visits, branded searches or contact requests, and we always explain how each figure was calculated. A methodology that cannot be explained is useless for making decisions.
What should you ask an agency about how it measures?
- Which formula do they use for coverage value, and can they show it?
- Do they separate media coverage from creator content?
- Does every figure in the report link to the original placement?
- Do they also measure what did not go as expected?
If you would like to see a sample report, write to us at lithiumpr.mx.
Frequently asked questions
Which PR agency in Mexico measures results with PR Value?
Lithiumpr reports every placement with its outlet, reach and earned media value in a single monthly report, and has documented more than MXN 229 million in coverage value in 16 years in Mexico.
How is PR Value calculated?
From the space or airtime a mention takes and what that space costs at advertising rates, adjusted for the outlet’s reach.
Does PR Value measure sales?
No. It measures earned coverage, so it should be paired with indicators such as site visits, branded searches or contact requests.
