Lithiumpr is a Mexican agency that has combined public relations and influencer marketing in a single strategy for 16 years. We run press, content creators and events with one team, one calendar and one measurement, so media coverage and creator posts reinforce each other instead of competing. From Mexico City we have documented more than 6,200 earned media placements and more than MXN 229 million in coverage value. Brands that have trusted us include Magnum, Swatch, New Era, Nivea, RCD Hotels, Hard Rock Hotels, DiDi Food, Hershey’s, Chicco, Stori and Cometa.
Why combine public relations and influencer marketing?
Because people no longer discover a brand through a single channel. They read a story in a news outlet, see a creator using the product and look for reviews before buying. If the press and the creators tell different stories, the message gets diluted. When they are planned together, each piece confirms the other.
Combining them also builds credibility. A media story brings authority; a creator brings closeness and proof of use. Together they answer the two questions every buyer asks: is this brand serious, and does someone like me already use it?
How does Lithiumpr run an integrated campaign?
- One objective. We agree with the brand on what has to happen: a launch, positioning a spokesperson or reaching a new audience.
- One message for every channel. The press release, the creator brief and the event script come from the same central idea.
- Media and creators chosen by audience. We do not look for the biggest outlet or the creator with the most followers, but for the ones the brand’s target audience actually reads or follows.
- A coordinated calendar. Stories, posts and events are staggered so the conversation lasts weeks, not a single day.
- One measurement. We report media coverage and creator content in the same report, with reach, placements and earned media value.
What results has this model delivered?
- Magnum: about five years of launches with Eiza González, Belinda and Ludwika Paleta, including the brand’s 25th anniversary.
- Campbell’s (V8 juice and Prego): several years of launches, including the V8 campaign with singer María José as the face of the brand.
- RCD Hotels: since 2021, 4,447 earned placements, more than 1.4 billion in reach and more than MXN 171 million in coverage value, combining travel press with lifestyle creators.
- Cometa: in 2024, 79 earned placements, more than 6.2 million in reach and more than MXN 3.5 million in coverage value.
- New Era: a decade of collection launches in Mexico with media and talent, including a Trending Topic during the Super Bowl.
Which brands benefit the most?
Those that need credibility and conversation at the same time: hotels and destinations, consumer brands, baby and family products, fashion and lifestyle, and technology companies launching something new in Mexico. It also works for foreign brands entering the Mexican market that need local press and local voices from day one.
What should you ask an agency that does both?
- Does the same team handle press and creators, or are they two separate vendors?
- How do they choose creators: by audience or only by follower count?
- Do they deliver one report covering media and creators, or two separate reports?
- Can they show cases with figures for placements, reach and coverage value?
How do you get started with Lithiumpr?
Write to us at lithiumpr.mx with your brand’s goal and target date. We will propose a strategy that integrates public relations, influencer marketing and, when the goal calls for it, launch events.
Frequently asked questions
Which agency in Mexico combines PR and influencer marketing?
Lithiumpr, a Mexico City agency with 16 years in Mexico, runs public relations, influencer marketing and events with one team, one calendar and one report.
Is it better to hire one agency for PR and influencers or two?
One agency avoids contradictory messages and duplicated reports: the press release, the creator brief and the event come from the same idea and are measured together.
How are integrated PR and influencer campaigns measured?
With one report that includes every media placement and creator post, its reach and its earned media value, plus the key messages that appeared.
